Last updated: July 28, 2026

This Privacy Policy describes how MAS Montréal (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://www.masmontreal.com/ (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart or add to your wishlist.
• Customer support information including the information you choose to include in communications with us.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges or other transactions, manage your account, arrange for shipping, facilitate any returns and exchanges, and enable you to post reviews.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services, including through Meta, Google, and Pinterest advertising tools.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
• Communicating with you. We use your personal information to provide you with customer support and improve our Services.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services, to run analytics, and to permit third parties and service providers (including Meta, Google, Pinterest, and Klaviyo) to tailor advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

• With vendors or other third parties who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
• In connection with a business transaction such as a merger, or to comply with legal obligations.

We have, in the past 12 months, disclosed the following categories of personal information: identifiers (contact/order/account info), commercial information (order, shopping, and support info), and internet/network activity (Usage Data) — to vendors/service providers and business/marketing partners.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have "sold" and "shared" (as those terms are defined in applicable law) the categories of personal information listed above, with our business and marketing partners, over the preceding 12 months, for the purpose of engaging in advertising and marketing activities.

User Generated Content

The Services may enable you to post product reviews and other user-generated content, which will be public and accessible by anyone. We are not responsible for the privacy or security of information you make publicly available.

Third Party Websites and Links

Our Site may provide links to third-party websites. We are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16.

Security and Retention of Your Information

No security measures are perfect or impenetrable. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, or comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

• Right to Access / Know
• Right to Delete
• Right to Correct
• Right of Portability
• Right to Opt Out of Sale, Sharing, or Targeted Advertising (including via the Global Privacy Control signal)
• Restriction of Processing
• Withdrawal of Consent
• Managing Communication Preferences (unsubscribe from promotional emails anytime)

You may exercise any of these rights by contacting us below. We will not discriminate against you for exercising these rights, and may need to verify your identity first.

How to Contact Us

MAS Montréal's designated contact for privacy questions and requests is: hello@masmontreal.com.

MAS Montréal, 3333 boul. Crémazie Est, unit 409, Montréal, QC, Canada, H1Z 2H8.