MAS Montréal wishes to deconstruct beauty standards by reclaiming a healthier body image.
We bring this mission to life by offering easy to wear pieces that make you feel good about yourself without any compromise. We believe that feeling comfortable in your own skin starts with well-adjusted clothes. Each and every body is unique and we are always working to develop designs that serve and highlight those unique features. Our fabrics are chosen with the same intention. We only use fabrics that allow our gorgeous clientele to feel comfortable throughout their busy day. MAS Montréal believes everyone should feel free to express their style, regardless of the unrealistic industry standards.
How did it begin?
I (Mckenna) came up with MAS to respond to a personal need. I’ve always been passionate about fashion, loved shopping and adding new pieces to my wardrobe. Alongside my love for clothes, I’ve always had a strong need to stay active, push and challenge myself physically, through cheerleading, my first love, or through CrossFit, my current practice. It is only in 2016 that I came to realize fashion and sports contradict each other, more often than not. On one side, we’re being presented with very strict beauty standards and trends, and on the other, we’re being told how important it is to be and feel healthy in our body. As I was feeling stronger, healthier and more confident in my own skin, I was struggling to find clothes to fit my shape. I came to this conclusion: women’s clothing industry has very little to offer to “atypical” bodies.
Más means "more" in Spanish. I’ve always been motivated by a strong desire to offer more to my clients: more choice and more attention, which translates into better products and outstanding customer service. When I finally launched the project, I was looking for a short and simple name. That’s when I thought of MAS, which is what I wish to offer you.
First of all, diversity. We thrive to offer you pieces of clothing that fit a vast variety of silhouettes. We want anyone wearing MAS to be comfortable enough to do whatever they need and want that day. It’s so important for us to dress you as you are and to never make you feel as if you have to change your shape to wear our clothes. We are enjoying collaborating with models of different shapes, cultural background, sexual orientation, gender expression and age.
Secondly, sustainability. From the very beginning, it was essential to us that everything was locally made to ensure good working conditions and fair wages for anyone working on the collection. Furthermore, our collections designed around eco-friendly materials such as bamboo and Lyocell. We are also conscious of reducing our waste as much as possible, which is why we collaborate with other small local businesses and give away or sell to a low cost our fabric scraps. MAS is also proud to offer bike delivery in Montreal and minimal packaging. Finally, we keep our quantities low to avoid overproduction. We are aspiring to a more human and eco-friendly way of creating fashion.
Our company is constantly evolving. We value growth as one of the most important aspects of our brand. We believe in continuous improvement of our products, service and overall quality to offer only the very best to our devoted customers.
Last, but certainly not least, our community is the reason behind this project. We wanted to bring people together and celebrate the diversity of bodies in this world. We believe that together, we can change the fashion industry by celebrating who we are, just the way we are!
All MAS products are proudly made in Montreal.
The face behind MAS Montréal
My name is Mckenna Bisson and I am the designer, creator and manager of MAS Montréal. I started this clothing brand more than 5 years ago. After years of splitting my schedule between the brand and other jobs, I am now proud to say that I dedicate myself full time to it. Most days, you’ll find me at my atelier boutique, where I enjoy meeting my lovely customers. After work, you can find me at the gym or enjoying some outdoor activity. I am also a proud and loving plant mama! I love taking care of my plants and of my little garden in the summer, nature being a tremendous source of inspiration for me. I hope to help create a lasting change in the fashion industry.
Collaborator at MAS Montréal
Jelena Djukic content creator, corrector and translator.